Basically, digital marketing is online marketing, which advertises or promotes your business in anyway that can bring you new clients or visitors to your website, app, or even your physical location.
Search Engine Optimization is probably the cheapest way to promote your business. By paying special attention to the development of your website, you can have good odds of being listed high in Google. By being listed high in Google, you can acquire much of the traffic Google can send you through their search engine. SEO is also valid for Bing search, Yahoo search, and other search engines. All our websites include basic SEO. Advanced SEO is also available for a small nominal fee.
Social Media is probably the second easiest and cheapest way to drive traffic. Every website and app should have a presence on the major social media websites, such as Facebook (business pages), Twitter, Instagram, Pinterest, etc. Google Plus is no longer available. We can setup and maintain social media for you; however, after setup it is strongly suggested you take over to have direct interaction with YOUR customers.
Paid advertising (online) comes in a few forms, mainly how you pay for it. Cost-per-Click (CPC) is when you pay for each person who clicks on an ad. Essentially, you only pay for people who actually comes to your website or app. Cost-per-Impression (CPM) is when you pay for every thousand impressions. This is often cheaper; however, you pay just for showing the ad, rather than actual visits to your website or app. You can expect a price between $2 and $10 per 1,000 ad impressions.
This is where you pay affiliate marketers (other website owners, etc.) to advertise for you. Generally, you pay affiliate advertisers based on conversions (actual sales). So, affiliate advertising is like paying out a commission of whatever their referrals buy from you. In many circumstances, this would be 1 to 15% of the sales you make from these referrals. So, if your referral rate is 3% and someone refers someone to you, and that person buys an item for $500, you would pay the affiliate advertiser $15 for the sale.
This isn't exactly "digital" advertising; however, is a service we can offer. We will design and organize print advertising for you and contact local vendors in areas you want to advertise in and get the advertising setup for you. Print advertising can include (but is not limited to) coupon books, news papers, magazines, and even billboard signs. This has the most simplest pricing option. Our fee is simply $50 for the design plus 10% more than the advertising / print company charges. If we make only one design for 300 print agencies, you'll only pay that $50 once. If we design multiple ads, you'll pay $50 for each one... plus 10% more than the cost the print agencies charge.